The era of the noughties has sadly come to an end, but it also
brings with it much hope, anticipation and expectation for art in
the future decade. We have witnessed the rise of the art gallery
as a place of sanctuary for those looking to have some form of experience.
As Francesca Gavin of Dazed once said, "The Tate Modern has
become like a modern-day cathedral; attracting people from all over
the country to meet in its hallowed halls." This vast museum
first opened its doors to the general public in 2000 and has been
exemplary in showing us that Modern & Contemporary Art is for
the masses now and is both more understandable and infinite in its
possibilities.
The c also saw a rise in city populations and an
increase in affluence which has brought a buoyancy to the art market,
especially in British Contemporary Art. The poster-children of the
90's; Tracey Emin, Damien Hirst & The Chapman Brothers have
all benefited from and helped to create a quiet confidence within
the walls of the auction houses. It has inspired and permitted legions
of young men and women to pursue creative fields as realistic career
choices and this collective artistic contribution has been the catalyst
that started UK Adapta in the first place.
One genre of Contemporary Art has stood out for
UK Adapta and I think you probably have a very good idea of which
one I'm talking about. It has shown an exponential rise in its popularity
and has become engrained in the general public's psyches. It takes
its inspiration from past art movements, like the way it samples
from Pop to Minimal art and dabbles in Retro Futurism and Conceptual
ideas. It also looks to the streets of London for cues and some
artists have even successfully brought the materials & tools
of Graffiti and Streetart indoors and onto canvas.
Key British artists within this movement include the infamous Banksy,
Conor Harrington, D*Face & Matt Small, to name but a few. All
their styles vary immensely, yet they are pigeon-holed into the
same genre of art due to human beingŐs constant need to classify
things. I say "Let the art do the talking"..
Having now lived in London since 1998 and dabbled
in the dark arts of vandalism & streetart, I have been very
fortunate to have met and befriended many British & European
creatives over the years. I have watched many of them blossom into
full-time artists; like a proud parent might watch their kids from
the sidelines of a sporting event. I have been completely in awe
of the speed of their evolving skills; from their artistic prowess,
to the way that they have learnt to "sell themselves"
to the domestic and global art markets. And in the past decade,
it wasn't even the artists who created the "Contemporary Art
Bubble", but instead, it can be attributed to the scrupulous
planning of the art galleries and auction houses.
As artists' popularity rose, the auction houses
were sure to keep the value of the artwork as high as possible to
create an "air of importance" related to the art and in
turn, gallerists became more protective over their in-house artists.
Suddenly, popular notions of collaboration between artists, in terms
of group shows or teaming up to do canvases together faded out and
more emphasis was put onto the artist to create solo projects which,
if successful, could make both themselves and their gallery very
rich indeed. The financial aspect of the scene was picked up very
quickly by the mass media, who concentrated more on the value of
the art, rather than the content of the art. However, this isnŐt
very surprising due to the sensationalist behaviour that the British
media display regularly. Luckily, this trend of reportage looks
as if it is slowly decreasing in quantity.
The seemingly unending hunger of curiosity &
consumerism that the public showed towards this artform at the beginning
of the noughties has now markedly slowed down due to the global
recession we all seem to be currently immersed in. Art being considered
as a "luxury good" has had a negative impact on this movement
as the quantity of artists and the amount of art they are producing
outweighs the actual demand for it. Although this can be seen as
a pessimistic way of looking at things, I personally think that
this is a good thing. There are two reasons why there are some artists
who can survive even in these difficult times and those reasons
are possessing conviction and creating original concepts.
You have to be passionate about the arts to fully
comprehend the complexities of the business, as well as understanding
how to compete in it. This decade has been about the possibilities
in making money in art for artists and for the second-hand market
flippers to cash in. Passion also equals longevity; this is best
displayed by many of the artists who have come from Graffiti/Sreetart
backgrounds and continue to this day to do both legal and illegal
works. Examples include Sickboy, Cept, the Burning Candy Crew, Part2ism
& Nick Walker. Being passionate also means that you understand
what the audience wants or expects from you, as an artist; and that
in turn, leads onto the second reason of originality. Staying one
step ahead of the game and sticking out, allows artists the opportunity
to put their stamp on society and shout, 'Look out! I wos 'ere'.
British artists have become synonymous with being
able to talk the talk and backing up their artwork with inventive
and sometimes mad ideas. This trend continues to this day with a
classic example being the Diamond Skull by Damien Hirst supposedly
selling for a 50,000,000 last year despite the recession.
This decade has brought in new artists, chewed up many of them
and spat out the ones who didnŐt possess the required skills and
experience to survive. High art doesnŐt exist anymore as art is
absorbed into the mainstream of mass entertainment. Jonathan Jones
of the Guardian was quoted as saying, "Art now follows the
same rules as the fashion industry and has the same clients."
Again, I see positivity in all of this as it will
truly sort out the wheat from the chaff. Only the strong will survive
and every survivor will really have to think how they are going
to produce better quality art as I predict that pieces are now going
to have to be well thought out & executed, not just rely purely
on its concepts. That notion may have gotten them through the noughties,
but with a much more savvy general public to please, artists of
the next decade have a lot of work cut out for them.